To rank well on Google, you need to nurture your brand by building its expertise, authority, and trustworthiness - known as E-A-T How do you actually get to the top of Google? SEO can generate increased sales for your business. The business impact of doing SEOĪnd so, looking at the graph on the left below, the higher your ranking position in search results, the more website traffic you’re likely to generate.Īnd on the right, the more website traffic you can generate from people interested in your products or services, the more leads, customers and sales you’re likely to acquire.Įssentially, by investing in SEO and appearing high in Google search results can really help you grow your business. Google click through rate by ranking position. Ranking in lower positions and particularly below position 5, you will attract some visitors to your website but at a much reduced level, which means you may be missing out on the largest share of important visitor traffic within your industry. Again, you really want to be aiming within the top 3 positions. So, you certainly want to be want to be ranking on the first page and ideally within the top 3 results which is where most people are clicking.Īs the graph below shows, the higher your website’s ranking position and closer you appear to that top number 1 position, the more people will see your listing and are likely to click through to your website. The top 3 Google results get approximately 75% of all organic clicks so ideally within the top positions too! "If you ever need to hide a dead body place it on the second page of Google results" ? Only 0.78% of Google searchers click on something from second page.
So you want your website to appear on Google, but where exactly?
So given that most people are using Google, that’s really where the focus of your SEO efforts should be. 15% of all searches have never been searched for before on Google.60% of Google searches are completed from a mobile device.The average person conducts 3-4 Google searches every day.When we’re looking for something on the internet we have a choice where we start our search, but for most of us that just means ‘Google it’. It’s not difficult to see why Google dominates online search globally, with 3.8 million searches every minute, equating to 228 millions searches per hour and 5.6 billion searches every day. As of May 2021, Google has a whopping 92% market share, followed by Bing with 2% and Yahoo with a 1% market share.īaidu is China’s most used search engine, whilst Yandex is a popular search engine in Russia. There are several search engines used across the world. Organic listings sit underneath paid adverts in search results. It’s these organic listings that are affected by your SEO efforts. In this example you can see the organic listings highlighted in yellow underneath the blue paid positions. Organic: visitor traffic from search you don't have to pay for.
Quantity: more quality visitor traffic is better.Quality: visitors who are interested in your products or services.SEO is the process of improving the quality and quantity of visitor traffic to a website from organic search engine results. Let’s start with defining exactly what SEO is.